Cover Letter

Job Description

Generate, edit, and publish daily social media content across various platforms that drive the social community into action by liking, sharing and commenting on social media content as well as attending events, opting in, visiting in-person, and purchasing participation for shows, tours, retail, and other initiatives.

I currently generate, edit and publish all social content for The Nations Brewing Co. brands – typically 15-20 posts/week across five accounts. The content posted encourages our digital community to engage with our accounts or encourages our followers to purchase products or visit our locations.

Execute on editorial calendar incorporating historical milestones, current campaign initiatives, newsworthy announcements, partner interaction and sharing, performance coverage, etc.

My current responsibilities include creating a social schedule each month that ensures we have a steady balance of social content that covers ongoing marketing campaigns, upcoming announcements, company milestones and more.

Plan compelling content ideas for both the OEG brand and artists performing on the stages. Collaborate with other internal departments for logistics, film and photograph content before, during and after performances. Write compelling copy in brand voice for social engagement; edit video/images into short, viral segments and post content in appropriate timeframe.

I am currently responsible for writing copy for all our posts at my current job. My background in journalism has helped me find a consistent tone of voice that fits each account’s brand. I also work with other departments as needed for content. Although I am responsible for shooting and editing the majority of content, I work closely with our design team for social graphics and also reach out to external partners for collaborations as needed.

Actively manage social media community by engaging with fans and other relevant external accounts, responding to questions and inquiries, and rewarding key contributors through surprise and delight moments.

My daily responsibilities include commenting on posts we’re tagged in, replying to comments, responding to direct message inquiries, reposting story tags and more.

Monitor competitors and social and digital marketing trends to identify and implement new opportunities, tactics, techniques, digital tools and platforms.

As part of my job, I keep an eye on accounts run by our direct competitors and frequently analyze their posts to see if we can implement strategies that were successful for them. I also use social media personally on a daily basis, which has greatly helped in keeping up with trends as they arise.

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices. Share results with management and partners, then act on the recommendations.

Each month, I compile analytic reports for our marketing team to better understand how we perform digitally. These reports help us identify our areas of strength and where there is room for improvement.

Collaborate with other internal departments (customer service, artist relations, brand management, analytics, operations, etc.) to manage reputation and coordinate actions.

I frequently work with our sales team, brewery team, general managers and more to ensure that we are doing our best to help them meet their goals and vice versa.

Perform other duties as assigned.

I’d be happy to take on any challenges outside the direct scope of social media. At my past jobs, despite being brought on for a social media position, I’ve been able to assist elsewhere including building/managing websites, shooting commercials, photographing products, setting up at events and more. I’d love to talk about everything I can bring to the table.