Social Media Manager at Opry Entertainment Group
September 2023 - Present | Nashville, Tennessee
About
Opry Entertainment Group is an extension that spun-off from Ryman Hospitality Properties focused on the entertainment marketing and operation side of the business. Its portfolio includes the Grand Ole Opry, Ryman Auditorium, Austin City Limits Live, Blake Shelton’s Ole Red, and Luke Combs’ Category 10.
Ole Red is a live entertainment venue inspired by Blake Shelton. It currently has locations in Nashville, Las Vegas, Gatlinburg, Orlando, and Blake Shelton’s hometown of Tishomingo, Oklahoma.
Experience
As the social media manager, I primarily oversaw Ole Red’s brand channels on Instagram, TikTok, and X. In my first year, I helped develop and implement a content creation process that helped drive over 38M views for Ole Red’s Instagram reels, up from 4M views the year before. During my time at OEG, I’ve also helped launch and maintain Ole Red’s TikTok, grown Ole Red’s Instagram by 67% to 179K followers, and overseen campaigns including the grand opening of Ole Red Las Vegas, Blake Shelton’s Caesars residency, and Spotify House / CMA Fest at Ole Red Nashville.
Additionally, I also guide and support local marketing managers who oversee Facebook pages for each Ole Red location and take on content creation duties for Category 10 and the Grand Ole Opry as needed.